We see venture differently
japan
A Contrarian Venture Thesis: Global Growth-Stage Focus for Superior Returns
Venture capital has long been dominated by a power law model, where a few big winners drive the majority of returns. In traditional VC portfolios, many investments either break even or fail, and one or two “unicorn” exits make the fund. This approach can yield huge outcomes, but it also means slow, unpredictable returns for investors. Recent data underscores the challenges of the status quo: the median IRR for a 2017 vintage venture fund has declined from 16.8% to just 12.0% as of Q4 2024 , and half of funds from 2018 have yet to return a single dollar to LPs. In fact, amid the 2022–2024 downturn, venture funds saw multiple consecutive quarters of negative one-year returns as exit markets dried up. The result is a venture ecosystem where LPs wait years for distributions, hoping that a single home-run will eventually materialize.
The Limits of the Power Law Model
Under the conventional power law strategy, VCs pour money into many early-stage startups, expecting most to flop and a tiny fraction to skyrocket. This works phenomenally in boom times, but it’s inherently high-risk and timing-dependent. During the recent market slowdown, even “successful” funds struggled to produce cash returns for investors. With IPO markets largely closed in 2022–2023, only about $149 billion in exit value was generated in 2024 – mostly from a handful of IPOs. Meanwhile, venture unicorns stayed private longer, creating an overhang of paper gains but no liquidity for LPs. The data tells a cautionary tale: as of late 2024, the typical 10-year horizon return for VC was roughly in the low-teens percent, and many newer funds’ IRRs plunged into the red during the downturn. This slow trickle of returns and heavy reliance on outliers is prompting forward-thinking investors to seek a better model.
One indicator that a different approach can outperform is the variance by fund size and strategy. Smaller, more focused funds have shown higher potential multiples: for the 2018 vintage, top-decile small funds (<$10M AUM) achieved a 4.03× TVPI, compared to just 1.67× for large funds (>$100M). This suggests that targeted, niche strategies (as often pursued by smaller funds) can beat the broadly spread bets of mega-funds. In other words, concentration and specialization – when done wisely – may yield better IRR and MOIC (multiple on invested capital) than the spray-and-pray approach. Our thesis is that one such wise specialization is focusing on international growth-stage companies poised for global expansion.
A Niche in Plain Sight: International Growth-Stage Opportunities
Pacific Gateway Equity (PGE) is built on a contrarian insight: some of the best venture opportunities today lie outside the overcrowded hubs of Sand Hill Road and Shenzhen. We focus on established, growth-stage companies in mature international markets – starting with Japan – that are ready to scale globally. This is a wedge into an underexplored niche of the venture landscape, one we believe can deliver superior IRRs and more reliable multiples for LPs, outpacing the typical power law portfolio.
Why international growth-stage firms? Unlike a raw startup, these companies have proven product-market fit and revenue in their home market. They often dominate a niche in their country or region, have loyal customers, and positive cash flow – but they’ve hit a ceiling domestically. The leap to global expansion (for example, entering the US or other major markets) is a catalyst for explosive growth. Yet these companies are frequently undervalued by local capital markets and under-the-radar of big global VCs. This creates a sweet spot for investors:
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Lower Risk, Higher Certainty: Backing a company that’s already successful in one market is less risky than a raw startup. The business model is validated – we’re not betting on a science project. This means a higher baseline success rate in the portfolio (fewer outright failures than a seed-stage fund).
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Valuation Discounts: Many international markets don’t have the frenzied valuations seen in Silicon Valley. For instance, Japan’s venture scene, while growing, is still disciplined on pricing and due diligence. Fewer competing term sheets mean we can invest at sensible entry valuations, which sets the stage for higher MOIC upon exit. Contrarian investors who ventured into markets like India and Korea a decade ago reaped outsized gains by getting in early when those markets were unloved.
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Faster Path to Liquidity: Growth-stage companies are generally closer to exit than a 10-year moonshot. Many can pursue IPOs or strategic acquisitions within a few years of our investment. In fact, Japan has developed a vibrant exit environment via IPOs – so much so that Japan was an outlier in 2024, contributing a disproportionately high number of VC-backed exits in Asia. These more frequent, moderate-sized exits mean LPs get cash returns sooner, boosting IRR. As one global investor noted about Southeast Asia, “you don’t need a big exit to get a great return” when entry prices are low and companies are run efficiently.
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Global Upside: When a company that dominates its home market expands internationally, the outcome can be game-changing. We look for the “best of both worlds” scenario – a company with local dominance and global relevance. When such a firm scales abroad, it can transform from a regional champion into a global category leader. For investors, that can mean multiples that rival traditional power-law winners, without having had to fund years of trial-and-error at the seed stage.
Why Japan, and Why Now?
We are especially bullish on Japan as the tip of this spear. Japan is the world’s third-largest economy with world-class technology, yet its venture market has historically been underpenetrated. This is changing fast. Private equity and VC investment in Japan surged 40.8% year-over-year to $17.9 billion in 2024, indicating a rapid uptick in deal flow. Japan’s share of all Asia-Pacific VC funding jumped to 15.6% in 2024 (from just 10.6% in 2023). In other words, smart money is waking up to Japan.
What’s driving this? Fundamentally, opportunity and reform. Japanese companies are superb at innovation – “incredible technology,” as one cross-border investment expert noted – but have struggled to commercialize globally. This means there are many mid-sized Japanese firms with great products that have barely scratched the surface outside Japan. At the same time, Japan’s business climate is becoming more venture-friendly: corporate governance reforms and pressure to improve ROE are pushing even conservative corporates to consider outside capital and partnerships. The cultural aversion to selling or taking external investment is fading. Plus, Japan offers ultra-low interest rates, making growth financing inexpensive.
Critically for investors, Japanese venture funds and startups exhibit a capital-efficient mindset. Founders tend to be prudent with cash, and local VCs perform thorough due diligence. The result: deals in Japan often have strong fundamentals and reasonable pricing. In fact, Japanese VC funds have delivered solid performance – net IRRs consistently in the mid-teens or higher (around 15–18% net IRR) over the past decade. This is on par with, if not better than, many U.S. venture benchmarks, but with arguably lower volatility. It’s a steady, unsung achiever in the global VC portfolio.
Moreover, Japan’s exit markets provide a smoother route to liquidity. Dozens of VC-backed IPOs occur in Tokyo each year, often on the Mothers or Growth market, providing early investors a chance to realize returns without needing a billion-dollar valuation. Japan was responsible for a significant 19% of global VC-backed exits in 2024 (by count), a remarkable feat given Asia’s historically smaller exit activity. These IPOs may not grab global headlines individually, but for LPs they mean cash back in hand. A contrarian investor can thus compound capital faster – reinvesting proceeds or returning money to LPs sooner – rather than waiting a decade for the elusive unicorn IPO. This faster velocity of capital is a key driver of higher IRR.
In short, Japan offers a perfect case study of our thesis: a developed market with tech-rich companies, an improving venture ecosystem, and many firms on the cusp of global expansion. By serving as a bridge between Japanese growth companies and U.S. capital, PGE aims to unlock this latent value. We connect established VC funds and acquirers to off-market deals in Japan, leveraging our insider network to find gems that align with our partners’ investment themes. It’s a matchmaking model that benefits all sides – Japanese companies get the growth funding and global expertise they need, while U.S. investors get access to high-quality deals few others are spotting.
Beyond Japan: The International Expansion Edge
While Japan is our focus, the broader principle holds across international markets. There is a wave of rising startups in places like South Korea, Southeast Asia, India, and parts of Europe that have conquered their local markets and are ready to go global. Often, these companies face a funding gap or strategic gap in making that leap – a gap we can fill. Historically, contrarian investors who ventured into these regions early have seen stellar results. For example, Morgan Stanley’s private equity group anchored an early fund in Korea’s tech scene, which went on to produce multiple unicorns and strong exits. In India, a once “frustrating” VC market turned the corner and delivered record exit proceeds in recent years for those who got in at the right time. The common thread is clear: overlooked markets don’t stay overlooked forever, and when they rally, they reward believers handsomely.
Key advantages of these broader international opportunities include: less competitive deal processes, more reasonable valuations, and often supportive government or ecosystem initiatives (many countries are actively courting innovation and foreign investment). Additionally, when global expansion is the goal, an investor can leverage a playbook for scale – bringing lessons, talent, or partners from more mature markets to help these companies succeed abroad. This active value-add further de-risks the investment and can accelerate growth post-investment.
It’s worth noting that our strategy isn’t about abandoning the power law entirely – it’s about reshaping the risk/return profile. We still aim for high multiples on our capital, but through a portfolio of moderate homeruns rather than one or two extreme outliers. By capturing companies that can 3× or 5× in value through global expansion (and doing so consistently), we believe we can beat the typical VC fund IRR with more certainty. In essence, we trade a bit of the lottery-ticket upside for a higher batting average of wins. For LPs, that means better probability of strong returns and fewer zeros. Our goal is to deliver top-quartile venture performance not by luck of one big hit, but by a strategy that systematically sources and supports international winners.
Better IRR and Multiples for Investors
The ultimate metric for any investment thesis is the return to the investors. We contend that an international growth-stage focus can yield superior IRR and MOIC for venture LPs relative to the standard model:
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Improved IRR (Internal Rate of Return): IRR benefits from both high returns and speed of returns. By facilitating earlier exits (via IPOs or acquisitions in local markets) and returning capital throughout the fund life, we boost the time-value component of returns. For instance, if a Japanese portfolio company IPOs and returns cash in year 4 instead of year 10, the IRR impact is significant. Carta’s data confirms that most traditional VC funds see very little returned in the first 5+ years (only 12% of 2021 vintage funds have begun returning capital by end of 2024). Our strategy mitigates this J-curve effect. Multiple smaller liquidity events can start flowing back to LPs earlier, raising the IRR even if the absolute multiples are in the single-digits.
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High Multiples on Invested Capital: Because we target entry opportunities at favorable valuations, we set the stage for strong multiples at exit. It’s not unrealistic to target, say, a 3× to 5× return on a growth-stage international deal over a few years. In fact, some experienced Asia growth investors target ~3× MOIC and have achieved even higher on marquee deals. These are not the 100× moonshots of early-stage legend, but remember: a 3× return realized multiple times over a decade beats waiting 10 years for a single 30×. Consistency can trump the extreme when it comes to actual dollars returned. Crucially, by avoiding over-bid valuations, we preserve upside. Our companies don’t need to become $10 billion giants to make us great returns – an exit at $500 million or $1 billion (which is much more attainable) can be a home run given a sensible entry price.
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Diversification and Downside Protection: An oft-overlooked aspect of international investing is diversification. Markets like Japan or India have economic cycles and tech trends that are not perfectly correlated with the U.S. tech cycle. This can protect a portfolio when Silicon Valley hits a dry spell. Moreover, growth-stage companies with real revenues provide a margin of safety; they’re less likely to go to zero. Even if they don’t achieve global domination, many can be acquired for strategic value, allowing at least a partial recovery of capital. That contrasts with early-stage startups where a failed Series A means total write-off. Thus, our approach shifts the return distribution upward – fewer complete losses, more middle-of-the-road wins, and still some big winners – resulting in a higher median outcome per deal. For LPs, that can mean a smoother ride and better chance that a given fund meets its target return.
Conclusion: A New Venture Playbook
Our contrarian thesis is that connecting growth-stage international champions with global capital isn’t just an altruistic endeavor to spread innovation across borders – it’s a savvy investment strategy. The venture industry’s heavy reliance on the power law leaves a wide gap for alternative models that can outperform by being more efficient with capital and more aligned with companies’ true growth trajectories. By focusing on Japan and other established international markets, Pacific Gateway Equity is carving out a niche where we see less competition, lower risk, and equal or greater reward.
This thesis turns the conventional VC playbook on its head: rather than fund ten companies hoping one succeeds wildly, fund a smaller number of already-successful companies and help them go global. We believe this “global expansion” model can deliver venture-level returns (and then some) with private equity-like predictability. The early evidence is encouraging – rising investment and exit activity in Japan, strong historical IRRs in Japanese VC, and increased interest from seasoned investors in these markets.
In the coming years, as more global IPOs and cross-border acquisitions materialize, the investors who took this contrarian bet stand to reap the benefits. Better IRR and higher multiples for LPs are the natural result of an approach that marries the growth of tech venture with the prudence of value investing. By capturing growth at a point when it is more certain and nurturing it to its full global potential, we deliver outcomes that could very well beat the classic VC power law paradigm.
Pacific Gateway Equity’s mission is to create these powerful partnerships – bridging Japanese and U.S. venture ecosystems – to unlock hidden value. We’re excited to lead the way in this new chapter of venture investing, one where international growth-stage companies become the engines of outsized returns. Our conviction is strong: the next wave of venture alpha will be found at the intersection of global markets and growth-stage innovation. We invite LPs and venture partners to explore this path with us – a path where contrarian thinking and an international wedge can translate into superior performance for all stakeholders.
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